Bali International Hospital
Denpasar, February 21, 2025 – Bali International Hospital (BIH) and Pelita Air Service have officially entered into a strategic partnership to provide healthcare services and joint branding efforts. This agreement was marked by the signing of a Memorandum of Understanding (MoU) between BIH President Director Dewi F. Fitriana and PT Pelita Air Service Commercial Director Asa Perkasa, representing Pelita Air’s President Director, at an event held in Bali.
Through this collaboration, BIH and Pelita Air are committed to improving healthcare access for Pelita Air passengers with various benefits, including Medical Check-Up programs and exclusive healthcare services at Bali International Hospital. Additionally, the partnership includes joint marketing strategies to promote medical tourism in Bali.
PT Pertamedika Bali Hospital President Director, Dewi F. Fitriana, MPH, stated, “We warmly welcome this collaboration as it aligns with our vision to provide world-class healthcare services for the community and tourists in Bali. With the support of Pelita Air, we are confident in expanding the reach of our healthcare services.”
Meanwhile, PT Pelita Air Service Commercial Director, Asa Perkasa, added, “Pelita Air is committed to providing the best travel experience for our customers. Through this collaboration, we aim to ensure that our passengers have access to high-quality healthcare services, both before and after their journey.”
This partnership also includes various marketing initiatives such as health seminars, joint digital campaigns, and collaborations with Key Opinion Leaders (KOLs) and influencers to raise public awareness of the importance of health in air travel.
With this collaboration, Bali International Hospital and Pelita Air hope to make a positive contribution to Indonesia’s healthcare and tourism industries, particularly in strengthening Bali’s position as a leading medical tourism destination.
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